For Valentine ’s Day , consumer habits held steady in 2019 . That ’s one takeout from a internal study commission by the Society of American Florists and deal by the marketplace research firm Ipsos instantly after Valentine ’s Day . compare to old long time , the survey found a consistent number of consumers grease one’s palms Valentine ’s Day flowers in 2019 — and similar druthers in flower and venue selection , along with demographics of holiday flush buyers .

According to the study , 28 per centum of adult in the U.S. purchased fresh flowers or plants as gifts for Valentine ’s Day . That figure is in communication channel with the past two long time ( 28 percent in 2018 and 29 percent in 2017 ) and marks a slight uptick from sooner in the decade ( 24 per centum in 2015 , 23 percentage in 2014 and 25 percentage in 2013 ) . The Society of American Florists also review its members on holiday returns ; look for results from that sight in next hebdomad ’s E - abbreviated .

The majority of flowered purchase ( 55 percent ) were made at supermarket , match last year ’s consequence and up from 2017 ( 46 percent ) . On the grocer ’ heels were retail flower store , who supplied 35 pct of Valentine ’s customers — the same pct as last class and similar to 2017 ( 36 percentage ) — followed by mass merchandiser ( 18 percent ) , internal Internet flowered avail ( 15 percentage ) , national bell - gratis floral services ( 7 per centum ) , street vendors ( 5 pct ) and restroom stores ( 5 percent ) .

Gift pick reflected a long - standing drift . Overall , 84 per centum of Valentine customers opt roses ( the same chassis as last year ) , predominantly red ( 69 percent ) , followed by whitened ( 38 percent ) , pink ( 37 percent ) , yellow ( 29 pct ) , peach ( 28 per centum ) , lavender ( 26 percent ) and orange ( 20 pct ) . close to three in 10 ( 31 percent ) bought a mix of non-white rosebush . Forty - five percentage of customer bought an system of assorted flower and 29 percent bought a industrial plant .

The medial amount spent on flowers or plants for Valentine ’s Day 2019 was $ 40 , the same form as in 2018 and 2017 . The modal amount spent , however , has increase each year since 2015 ( from $ 51.80 to $ 58.70 to $ 69.40 to $ 70.20 ) .

More than half of Valentine ’s Day consumer ( 52 percent ) grease one’s palms flowers for their spouse . Nearly a twenty-five percent devote efflorescence to their important others ( 24 percent ) and female parent ( 23 per centum ) . Other recipients included shaver ( 15 percentage ) and Friend ( 12 percent ) . Nine percent of buyers purchase heyday for themselves .

beginning : Society of American Florists ( Katie Hendrick Vincent )