" There is a lot of research done behind a flower , but not everyone hump it . Therefore , we are eager to show the world " , say Carmen Lucia Marquez of BallSB . They latterly launched their newpromotional videothat evidence the story behind the flower and earlier this month , FloralDaily set out the opportunity to see out their - just one - year one-time - R&D center in Sesquile , an hour ’s effort from Bogota , Colombia .
Carmen Lucia Marquez of BallSB in front of the Delphiniums
Marketing toolShowing people the amount of inquiry and work that goes into make a new flower variety is not only the breeder ' wish to share their chronicle , it is also more and more demanded by the consumer . " People require a reason why they should buy our product " , says Marquez . Therefore , it also functions as a merchandising putz for the cultivator and retailer .
Click here for the promo video
Besides this promo video , BallSB begin to focus more on marketing their Cartesian product . " Nowadays , it is all about roses and carnations , and we want to put variegation more in the spotlight . " They , therefore , start to create heyday use ideas , which they post on social medium . " In moving-picture show and videos , we will apportion ideas to animate the consumer so that they get more acquainted and familiar with our products and in bout increase sales agreement of the ' diversifieds ' . "
One of the 6 greenhouses at the R&D facility of BallSB
R&D facilitySo , allow ’s take a aspect at the stock breeder ’s land site . Last year , BallSB open up their R&D facility in Sesquile . " Here , we quiz and show our core hoagie products . " Currently , BallSB breeds gypsophila and limonium themselves and distributes the mixture of PanAmerican Seed , as well as some motley of other breeders , possess a encompassing assortment of over 300 variety . So , much of them are planted in the nursery .
Gypsophila and LimoniumGypsophila and genus Limonium are the two craw ( out of the 5 breeding computer programme they are working on ) BallSB breeds . presently , they have 4 gypsophila variety show and proceed their selection to flourish the compass . " We ’re always looking for bigger and fuller flowers , flowers that do n’t come down as well as flowers that need less energy to grow . " In this latter section , they late put in the Minibella , a mixed bag that does not need additional lighting . This feature , concord to Marquez , an important introduction for the growers . " Our Mirabella and Snowball , that are in the food market for more than 15 years also do not demand extra inflammation , and that ’s also one of the reasonableness why they are so beloved by the growers . " Also in Limonium , new and improved varieties are being lend to their assortment . One of their late intro is Limonium Silvery Pink and at the CAST , last March in the USA , it was a material bang , as well as a Limonium Altaic “ Skylight ” that does n’t have the distinctive Limonium smell .
Limonium Silvery Pink in the greenhouse .
Always on the lookout for the well varietiesAs antecedently say , next to the varieties of BallSB and PanAmerican Seed , also varieties of other breeders are being trialed . " We want to offer our growers the best miscellanea . Therefore , we also work with other breeders . This elbow room , they can trial their varieties in the clime of the highland tropic and we can offer them to our cultivator and give them cultivation advice along the way . "
Experimenting with subsist varietiesWith this adroitness , they can test and select raw and existing varieties under the highland tropic climatical circumstances . " We can prove how new varieties rise on this side of the worldly concern . Once we get it on how it grows ( how many cycles , jot , and so on ) , we will launch it . " However , not only novel , but also live mixed bag are being trialed . " Some existing kind behave a little otherwise in Colombia , or act differently when they are being grown in another elbow room . Due to the chilly weather condition in Bogota ’s Sabana , we can get splendid coloring , very white or red flowering kales . "
Ball Group in front of the show sign .
open up houseIn the hebdomad of the Proflora , that guide place earlier this month in Bogota , Ball hold an exposed house , welcome growers and retailers from all over the macrocosm . They not only got the chance to see all varieties trialed and in the BallSB assortment , they also chaffer farms that spring up these varieties .
Click here for the new catalog
New catalogueBallSB recently launched their newcatalog , with the new image and brand positioning they have been working on in the last couple of months . " Our young marque position is focus on our Ball column of growth : create more excitement in the world of peak , color the human beings , and always be the first option for inspection and repair . For this new brand image , we have been working in creating exciting and innovative content by prove bloom in daily situations , as well as telling a story behind where flowers come from . In our newfangled catalog , you see the merge between the technical vista of our varieties ( that is what we are offering ) , as well as the inspirational stories and pictures that make the magic to sell ! We think this combination is what differentiates us from everyone else and puts us in the top of mind of client and buyers . "
IFTFEager to see the Ball assortment and see the team ? They will have a booth at theIFTFin Vijfhuizen , the Netherlands , that will be held from November 6 - 8 . The booth number is : A4.12 .
For more informationBallSBCarmen Lucia MarquezEmail:[email protected]www.ballsb.com
© FloralDaily.com/Elita Vellekoop
