Marcel van der Lugt has been chairman of the Members ' Council of Royal FloraHolland since January 1 , 2025 . He began his chairmanship with three clean goal : equality between the three parties ( executive board , Members ' Council , and Supervisory Board ) , increasing the effectiveness of the Members ' Council , and engaging in more dialogue with the extremity . We reflect on his first 100 days as chairman and the steps he has take together with the Members ' Council .

How do you look back on the past 100 days?“Positively . I notice that we – the company , the Supervisory Board and the Members ' Council – want to move in the same direction and are accept good discussions with each other . In addition , one thing has light upon me : speak directly to fellow member just works very well . You mark that when you speak to people personally , there is more intellect for each other . It ’s not like a shot resolved , but you have a dialog with each other . That creates commitment to the co-op . "

What have you been working on a circle over the past 100 days?I have immersed myself in the sustainability story . We have had good discussions with the executive board about certification and the small-scale - scale finish strategy , among other things . Ultimately , we arrive at the decisions that are now in place , which take into account the gravid diversity of our members .

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One of my goal is to achieve cracking par in the triangle form by the executive board , the Supervisory Board , and the Members ' Council . I point out that in discussions with the executive plug-in , feedback from the phallus ' view is greatly appreciated . If you seat time in the collaboration , you are taken seriously and your input is genuinely valued . I also see this speculate in the discourse of the 2030 Strategy * . The Members ' Council ’s fiscal commission – the Ficom – and the executive control panel discuss this together beforehand . The stimulation from the Ficom was instantly incorporate into the proposals . The entire Members ' Council was then give an account during a two - day Members ' Council encounter . That make really well . you could see that meaning step have been take in terms of strength . "

What purpose do you see for the Members ' Council when it comes to Strategy 2030?“As the Members ' Council , we want to contribute as much as potential ; we do n’t require to be surprised . The proposal that is now on the tabular array has already been discussed with us and there is certainly support for it . I wait that we will have further discussions with the executive director board on this in the coming six months . We will stay closely involved in the cognitive operation to ensure that the members ' perspective is properly safeguard . "

As professorship , you regularly call on members to contact you or one of the other phallus of the Members ' Council . Why is this so crucial to you?“As the Members ' Council , you are a instance of the member . We must embrace that role . If one of the Members ' Council penis receive a call , I want them to talk to the appendage first , rather than concern them to a contact person within Royal FloraHolland . Why are they calling , what are they struggling with ? As the Members ' Council , we will be vest in this over the next six months . We must all be aware that we represent the voice of our supporter . "

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How do you see the rest of the year unfolding?“I am pleased that the Members ' Council enjoys fair broad support among the members . Members apprise the fact that we , as the Members ' Council , are straightaway to respond . matter have gone well so far , but there is still a mountain of room for improvement . That is the other side of the coin . I am just getting started and desire to take many more step to reach my goal . Royal FloraHolland can also contribute to this by convey even more understandably ( more in growers ' language ) and transparently . Growers just need to make out where they stand . If you ca n’t explain the strategy , you need to refine the plan or your explanation . I also see many opportunity in associate international members . I will probably go to Kenya this fall to hear from these members what their wishes and expectations are of the cooperative . And I want to carry separate meetings with the international members at every members ' council get together . As the Members ' Council , we can take heed to them more nearly that way . The first 100 days are behind us , and I am really depend forward to the future .

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