In recent eld , Royal FloraHolland has presented the Greenovation Award during the Trade Fair , to growers who are innovative and provide a impertinent perspective in the playing field of sustainability . Wilma Kofoed , Manager of Trade Shows and case preface this prize a issue of year ago and , in this interview , tells us more about the award , the idea behind it and how it has originate .

What is your role at Royal FloraHolland?“I am Trade show and event Manager at Royal FloraHolland and as part of my status I am responsible for the organisation of the Aalsmeer Trade Fair and the Greenovation Award . "

How long have you worked at Royal FloraHolland and what are your experience of this role?“I have been process at Royal FloraHolland for over 30 eld and have ended up at Trade Shows & Events via all kinds of commercial attitude , both on the supply side and the customer side . In this position it ’s nice to bed how things work out in the stage business . A trade fair is actually nothing more than bringing provision and requirement together at an inspiring positioning . It is great fun to see how the fair and especially the Aalsmeer Trade Fair bet an significant role in this , and at an international floor . I also find it very interesting to join forces internally with all of the Royal FloraHolland business units and serve involved in the fairs , so that we can put our effective infantry forward in November . "

What is the Greenovation Award exactly?“Exhibitors at the Aalsmeer Trade Fair can file their novel sustainable product or concept for the Greenovation Award . Royal FloraHolland desire to stimulate sustainability in the chain and therefore portray the ' Greenovation Award ' during the Aalsmeer Trade Fair . An expert panel selects 10 nominees from the entree . A professional presentation is made of these 10 nomination with photograph and moving-picture show material , which the interview can then vote on . The expert jury and the public panel each chip in 50 % of the balloting towards the final upshot . The 10 nominations receive supererogatory attention during the voting summons through our societal media groove , internet site , mailings and a strong-arm presentation at the fair . On Wednesday 4 November the winners will be announced during the Aalsmeer Trade Fair in the Royal FloraHolland House . "

What are the guidepost for the Greenovation Award?The panel will assess the undermentioned touchstone :

How did you come up with this idea / concept?“At the Trade Fair we previously had the ' Best stand Award ' , which was put up to boost shower to give extra tending to the layout of their stand , what they wanted to project , what their subject matter in reality was and so on . There came a point where there was not really a motivation for that prize anymore , because most exhibitors today present themselves in such a professional way . That is why it was metre for a new construct .

" We want to present an Award that responds to developments both in and outside the sector , and that can give pioneer extra photo . Sustainability was already very much in the spotlight at the time and seemed a good subject for an Award . We have notice that sustainability is only becoming increasingly important and that a lot is happening in the field of sustainability in the sphere . It is good to show this to the whole mart and with this in mind , the Greenovation Award derive about . "

What were the industry ’s initial reactions?“In the first twelvemonth , entries were somewhat limited , as the award was young of path and not much know about it yet . As well as that , the phone number of shower working on it was not so gamey . However , client were already starting to betoken that sustainability would be a condition for succeeding delivery . This subject became progressively important to both customer and cultivator . In late twelvemonth , the number of entryway has uprise aggressively and we have point out that the Greenovation Award is becoming increasingly important . "

How important is sustainability and invention for the sector?“Extremely important , the grocery store really demands it . I am confident that if you do n’t carry on and innovate , you will genuinely lose securities industry share in the end . At the same clip , it also offers many opportunities . People want green in their surround , but are also particular about how ' green ' those products actually are . It is important that we show that there are many good developing in the domain of sustainability in the sphere . It is great that by exhibit the ' Greenovation Award ' to those who need to stand out through sustainability , we are able to offer a political program . "

What are your plans for the future with regard to the Greenovation Award?“The booty and sustainability objective are still topical , so we can keep going . Together with its partners , Royal FloraHolland wants to excite sustainability in the Sir Ernst Boris Chain . That is why we give the nominees as large a point as potential by using our distribution channel as best we can for them and putting their product or conception in the external spotlight . "

What message do you have for the sector?“For all exhibitors at the Aalsmeer Trade Fair I want to say this : pass on your sustainable product as a concept for the Greenovation Award . For the customers and visitors of the fair : at the end of September , the nomination will be made known and vote can be cast via the Trade Fair website . Visit our carnival to see all the developments , trends and innovations for yourself . We ’re looking forrad to seeing you there ! "

Source : Royal FloraHolland