Selecta one march at Hortiflorexpo IPM Shanghai and reassured the grandness of exhibitions and sharing look to face experiences with client .
For 3 days Selecta one show case the cut and can compartmentalization for unlike harvest , but most importantly was able to “ reconnect ” typeface to face , deal know - how , product data and continue to build trust in the spring up market with live and new customer .
Skyfamily Petunia Nightsky
The 23rd edition of the Hortiflorexpo IPM Shanghai took place from April 15 - 17 , 2021 . The 3 - Clarence Shepard Day Jr. event was busy and the best scenario to showcase Selecta ’s main highlights after a long full point with no shows for the manufacture . “ It´s with great hope that we organized this show , knowing our team was going be able to cope with again and deal nerve to face experiences after such a longsighted metre was very motive and locate our hopes up , ” says Daniela Navarro Marketing Manager for Selecta Cut Flowers .
Due to travel restrictions , the event was hosted only with the Selecta China team . “ Shows are a heavy position to take on unexampled client and interact with already established ones . most has cave in us the chance to connect during this difficult clock time , but building strong and foresighted - terminus relationships require more than emails , practical earphone calls , or even follow - ups , it involve metre and corporate trust , and having this in - someone interaction is necessary , ” says Tianli Zhang Area Manager for Selecta China .
veer flowers carnation
Selecta´s main eyecatchers at Hortiflorexpo IPM Shanghai 2021 :
Kiwi Collection‘Provocative at first sight ’ the barbatus Kiwi collection offers a whole macrocosm that revolutionize not only the trade , but also florist and end consumers . Kiwi Mellow , Kiwi Boom , Kiwi Cherry , and Kiwi Chocolate are varieties with no petals . Instead , they swash distinctive green hairs with different sizes , colours , and feature , make them the everlasting option to take from . Kiwi sort stand out thanks to their full circular physical body , color , grain , fore ontogenesis , and height . “ We knew we had a great product with interesting characteristics that were lack in the market especially regarding form and colouration and we get it right … the response has been unbelievable . ” Daniela Navarro Marketing Manager for Selecta Cut Flowers .
One in Dianthus : One in Dianthus embodies Selecta ’s claim of being issue one for cut and pot carnations in the entire Dianthus caryophyllus market . As the world ’s lead breeder and vendor of carnations , Selecta also continues to go up to this claim with an attractive ware reach , even innovation , and consumer - orientated merchandising activities .
One in Dianthus stands for pot and cut carnations , for the combination of custom and contemporaneousness , for organic growth and acquisitions , for a unspecific and deep range of pot carnations , for test - and - tested serial , successful individual products , well - known classics and exciting innovations , milestones in the market and affective marketing concept .
Pink Kisses : Pink Kisses is the succeeder story of the clove pink market . This variety show launch a new generation of pot clove pink and became a brand all of its own within a very inadequate time thanks to its unequalled prime shape and beautiful garden pink , slightly fragrant bloom . In addition to its outstanding show , the Pink Kisses variety show has excellent finish characteristics , is easy to produce , and promises excellent durability . It is just as tempting when placed at the percentage point of sale and makes a not bad gift for others – or a treat for yourself ! For several years , Selecta one has been communicating not only to gardeners and resellers , but also straight off to cease consumers . Selecta one thereby links and emotionalizes its successful passel gillyflower with the report of girlhood friendship . ( www.pink-kisses.eu )
SKYfamily : Each flower a small population - Under the SKYfamily concept , Selecta one make for together the entire range of their Petunias with sensation patterns . The story of the fabled Petunias started with NightSky . In the meantime , the breeding company has launched more impressive Petunia miscellany with a unparalleled flower figure : the noble Royal Sky with a lustrous over-embellished flower approach pattern . Other varieties are Lavender Sky and Lightning Sky . Glacier Sky with its long , overhang growth at the consumer fill in the AlpeTunia miscellany . And a nice color addition to the Bonnie household is the drab Mystery Sky with fine light spot . Whether untrimmed for early flowering in stock pot sizes , from T10.5 to T13 cm , individual - colored or in combined colors in a container or hanging baskets , the SkyPetunias always cut a just figure and ensure maximal attention at the POS .
For more information : Selecta Onewww.selecta-one.com
