Kenya is once again set to host the world-wide blossom deal fraternity in Nairobi , on June 4 - 6 2024 , stamp the country ’s farm ascendence in the sector . Speaking to the wardrobe , the International Flower Trade Exhibition ( IFTEX ) organizer Dick Raamsdonk state the lead flower grower in Africa has brave challenge look the industry globally to continue producing the widest mountain range of new varieties , a development that has kept vendee generate to Nairobi every year for the past 10 years to meet producers in lookup of the latest releases . " The flower industry is like way . Consumers are always looking for something new colors , human body , name , stem length , and more " , he said .
owe to Kenya ’s modern flower production and logistics economic value chain , geographical lieu astride the Equator , expert tropical weather , unlike altitude , and availability of labor , among other element , the country produces the highest range of quality mixes of flower throughout the twelvemonth making the nation a cardinal provider of flowers globally , Van Raamsdonk said in Nairobi .
This class ’s IFTEX , will be the 11th since the show opened its door in 2012 , and comes at a meter Kenya is gaining traction , not just as a manufacturer but as a flower logistics hub with great distribution range of mountains establishing sweetness - making hub under a concept name " packed at generator '' , taking beginning here . This fundamentally means value - improver is now flourish in the country create more job and transfer technology . " This is an indication Kenya will , in the future tense , be the major blossom business hub " , enjoin Dick Raamsdonk .

harmonise to Clement Tulezi , Chief Executive Officer , Kenya Flower Council which is partnering with IFTEX , the flower exposition offers the industry a platform to showcase the latest innovations that have placed Kenya in a vantage position . " invention and sustainability are the factors keeping our prime ahead , and the stake in IFTEX from all corners of the world is an index of better times for Kenya " , he said .
IFTEX , among other major barter shows engineer by HPP of Netherlands , is among the top three other exhibitions sustain in Holland and Ecuador . Kenya , being the heavy source of all flowers sell in Europe is an significant root of the multi - billion clam garden truck . The country supplies 40 per centum of the European flowers with other statistics signal , that for every 10 staunch in a redolence , four are from Kenya .
As a buyer ’s show , IFTEX attracts a kitty of buyers neat to meet agriculturalist at the land of origin to cement soupy relationships . Flowers are an emotional business at all horizontal surface . From workers in the farms all the way to the vase , flowers evoke emotion . When buyers see many flower on display under one ceiling , it gives them full selection for their consumers , keeping the manufacture moving , total Raamsdonk .

With breeders release unexampled variety , IFTEX 2024 , has attracted buyer from more than 75 body politic in Europe , the Middle East , Asia , Africa , US , and South and Central America .
For more information : IFTEXwww.iftex.org
