The Garden Media Group and Royal Anthos enter into a three - class strategical alliance to boost bloom electric light sales across the United States significantly . Royal Anthos has secure a European Union grant . The program is gage by a substantial budget of € 1.9 million , with the EU assignment fund 80 percent . member of Royal Anthos are committed to back the initiative by contributing the remaining 20 percent of the monetary resource . This is the second grant Royal Anthos has secure from the EU for this design .
" We have seen a pronounced increase in sales since our first EU promotion , " says Mark - Jan Terwindt , Director of Royal Anthos . The 2023 National Gardening Survey report an increase in electric-light bulb sales of 36 pct from 2021 to 2022 . The United States is the with child flower bulb importer in the populace and the large importer of European heyday bulbs .
This collaboration signifies a go forward consignment by Royal Anthos to leverage Garden Media ’s expertness in gardening marketing and packaging . The two companies have partnered since 2017 . Together , the companies intend to educate a dynamic movement to increase education about flower bulbs , and American - grown cut flowers like tulips and lily grow from European bulbs .
" Drawing on our 35 yr of hard connections with a blanket regalia of premier influencers , reputable gardening platform , and distinguish garden editor program across the country , we aspire to outdo the impressive range of our previous EU campaign , " states Katie Dubow , Chief Executive of Garden Media . " Our scheme appeal a gravid audience to flower electric-light bulb gardening as a Falco subbuteo , significantly boosting retail merchant ' ability to betray their bulb . "
Leading Garden Media ’s squad is Peggy Anne Montgomery , a plantsman and previous longsighted - fourth dimension resident of the Netherlands . " I ’m thrilled to continue my work with Royal Anthos . My dream occupation is sharing my beloved of blossom bulbs and know home gardener will be successful growing them . I ’m so proud to map this amazing group of European electric light grower and exporters . "
This campaign present exciting opportunities for retailer to capitalize on the growing demand for flower bulbs in the United States . By leveraging this educational crusade , expanding product offerings , and employ with consumers , retailers can enhance their bulb sale and beef up their situation in the market . Consumers can look to Flowerbulb.eu , their consumer promotional arm , for divine guidance and education to partake , and their social medium channels for news in real - time .
Royal Anthos is a Dutch trade organisation that represents trade companies in flower light bulb and nursery Malcolm stock merchandise worldwide . For more info , visit www.anthos.org .
Flowerbulbs.eu is a promotional agency for the blossom bulb sector . Their goal is to school and breathe in young and experienced gardener . They do not sell flower bulbs ; they boost consumers to visit their local retailer . high-pitched - resolution images are available royalty - free when citing FlowerBulbs.com as the source . Visit www.flowerbulb.eu for more information .
Garden Media Group ignites buzz for clients , offers innovative public coitus effort , and secures top medium placement and partnership . The dress shop PR and marketing firm is love as the expert in the dwelling house and garden , gardening , outdoor keep , and lawn and landscape industriousness . Its annual Garden Trends Report is among the most published trade and consumer news garden study . chew the fat www.gardenmediagroup.com for more data .
Disclaimer : fund by the European Union . Views and opinions show are , however , those of the author(s ) only and do not needs mull those of the European Union or the European Research Executive Agency ( REA ) . Neither the European Union nor the granting authority can be entertain responsible for for them .
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