On 14 April 2025 , Dutch Flower Group ( DFG ) shape closer ties with Nini ( Kenya ) and Herburg ( Ethiopia ) nurseries by buy share in Nini Herburg Roses , the company which embrace both of these businesses . Philippe Veys ( Nini Herburg Roses board member ) , Jan van Dam ( CEO DFG ) and Marco van der Burg ( Nini Herburg Roses board member )
Together , these two baby’s room employ 2,500 mass growing various miscellanea of roses on over 100 hectare of land , to develop more than 200 million stems every year .
Many of DFG ’s retail party have been love close relationship with both nursery for over 10 years . Since 2017 , the Ethiopia site has been exclusively used for rise roses for sealed DFG customers . There is also intense cooperation at the Kenya website , which is also focussed on growing assortments for large retail customer .
This is a strategical step towards strengthening the two companies ’ positions in the supply chain . Jan van Dam , DFG ’s chief executive officer said : “ For us , this is a consistent development in our long - running human relationship , which enables us to improve our position when it come to upright desegregation of certain product groups within the supply concatenation , and give our customers the very best offer . ” He also pointed out that DFG already collaborates with better half in a variety of ways in other flowers and plant product groups , citing examples such as contract cultivation , setting up innovative projection and forming more strategic partnership . “ Our ‘ Team Up With cultivator ’ scheme is all about mould more and more intensively with our raiser . ”
Becoming shareholders in Nini Herburg Roses is a step towards forge a more integrated partnership focussed on retail supply .
Nini Herburg Roses instrument panel members Philippe Veys and Marco van der Burg are delighted about this close tie being established . Marco van der Burg said : “ We ’re now seeing the sustained relationship already built up with a identification number of DFG company being securely secured . Choices made more than 10 years ago to to the full focus on the retail epithelial duct , and to do so through intensive cooperation with the DFG company and their customer , have formed the fundament for achieving further growth together through this intensify involvement . ”
Philippe Veys summate : “ Our visions fit seamlessly together , not only in terms of how client - orientate both our organisations are , but also in our sustainability programs . ”All Nini Herburg site are certified to Floriculture Sustainability Initiative FSI monetary standard and have a Fairtrade licence . In addition , various local social projects have been set up which are hold by Fairtrade , the DFG ship’s company , their retail client , and others . For more information : Dutch Flower Groupwww.dfg.nl
