For Agrolux , the market place for absorption lights in gardening offers tremendous growth opportunities . To expand its leadership team and drive further ontogeny , Agrolux has therefore of late constitute Nick Boelen as its newfangled international sales agreement theater director .
Shift toward light-emitting diode lighting"Agrolux plans to grow rapidly specially in export countries . “ I really want to contribute to that exciting growth design , " Nick states . Last twelvemonth , he switched from the substrate industry to the gardening lighting industry , after having been go up by the American Hawthorne Group . " The interesting thing about absorption lighting is the rapidly ameliorate technologies that unlocks fresh market potentials . It is very exciting to be involved in the current switching to light-emitting diode and the challenge that come with it for growers and all other actor in the industry . This change and challenge amid a mankind - division global companionship is what really got my juices flowing . ”
Within this dynamic sector , he also has to make do with strong competition , as especially in the light-emitting diode grocery new players seem to emerge every day . " Competition is necessary and also makes us better and smarter . Agrolux , with more than two ten of experience together with substantial investment in enquiry and development , is determined to expand its leadership spatial relation in the Global Professional Horticulture market . "
International growthAs international sales director , Nick will now be regard in all market place outside Europe . " My focus is mainly on North America and Asia , as they are now the most crucial growth market for us . Obviously I have colleagues who serve the European and other marketplace . ”
In a year marked by COVID , when travel is virtually unsufferable , a task like this comes with interesting challenge . " Despite COVID , I was able to visit some interesting companies in Canada with my experient colleague Denis Dullemans who is introducing me properly to the international lighting industry . The ProHort grocery is understandably growing strongly in North America and growers are recognizing Agrolux calibre products , consistence , personal service and consignment to the professional horticulture industry , " he says . The company has recently also unfold an office in Canada . " However , we will continue to work from the Netherlands to ensure that we can fetch the in vogue engineering science and insights in growing exercise from the cradle of the worldwide greenhouse food and peak production to other parts of the world . We have also add an American workfellow to be our team member on the undercoat in North America for strengthen our global ProHort squad and plan for future maturation . ”
Nick in a greenhouse with Agrolux fastness . " Quality is something we put first . "
Asian market place full of potential"In recent years , Agrolux has also been able to deliver its first projects in Asia . We did this mostly with our partner Signify , and we are also planning to put a person on the ground to better support local activities , " Nick continues . " Fortunately , the market place in Asia is progressively uncoerced to pay for quality . "
He explicate that Agrolux has gained a heavy deal of cognition and experience over the retiring twenty long time and is powerfully committed to R&D , together with its parent company Hawthorne . Besides the enquiry section at the parent company in the US , Agrolux also has a research and exploitation department in the Netherlands . This department is located in the new building , which opened in December this year . “ The fresh facility is a mirror image of our ambition toward the future and enable us to dilate our activities in R&D , product and sales / marketing , ” Nick explain .
" Apart from the fact that we are locate in a beautiful spot very near Schiphol airport and that the edifice is very comfortable to cultivate from , we can also act more flexibly in terms of production and logistics . We operate globally , but certainly due to the increase in scurf in the sector , there is still a meridian in yield . The unexampled construction in Rozenburg , near Schiphol offer us more flexibility and capacity to meet securities industry need , " he adds . " Together with our parent company Hawthorne Inc in the US , these plan have been realized to reflect our visual sense , ambition and allegiance to the ProHort sphere . I am convinced that we will be able to expand our place in the market place and continue our offerings and overhaul to the ProHort raiser . "
For more information : Nick Boelen ( eastward - mail)AgroluxNaritaweg 8,1437 EL , Rozenburg . Phone : +31 174 - 61 08 20FAX : +31 174 - 61 08 12E - mail:[email protected]www.agrolux.com
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