Successful industrial plant facts of life can give rise disease - resistant plants that have a long shipping and vase life , all while providing retail merchant , wholesaler and growers with wise and vibrant colour for consumer .
Two industry professionals , Juana De La Torre , sales director for Ball SB , and Jason Jandrew , global managing director of plant breeding for Ball Horticultural Group , will declare oneself an interactive presentment on works breeding at the Society of American Florists ’ convention in Orlando , Sept. 21 - 23.Jason Jandrew , leave , and Juana De La Torre , right , will speak about plant training at SAF Orlando 2021 .
During the presentation , “ Milestones and Wonders of Ornamental Plant Breeding , ” De La Torre and Jandrew will play up an interactive experience breeding snapdragon and marigold . The sitting will present the breeding process , including how to decide which variety work together , De La Torre say . “ We require hoi polloi to understand the operation , ” she says .
Jandrew , who has been a plant breeder for nearly 20 years , says breeding is of import to the industry because it brings better products to the market . Better breed practices , he says , can lead to a long life for plants during shipping , a longer vase lifespan and better stem speciality .
“ We are breeding for production reasons . Easier , sleazy , quicker and a higher caliber merchandise for our customer with more reliability in the supply chain , ” Jandrew says .
Sustainability is an significant part of plant breeding syllabus , Jandrew says . Growing plants that are more disease resistant and ask less water helps growers produce dependable crops — and it is undecomposed for the environment .
“ I think it ’s authoritative to the industry because plant breeding brings solution - oriented intersection to the securities industry , ” Jandrew says . “ We can continue to come up to problems and have product that are easier to use and last longer . ”
Session attendees will have an chance to share their musical theme about what they would like to see in plant development . “ We want feedback from the people who actually employ the flower , ” De La Torre say .
Jandrew agrees that stock breeder come up input from retailers priceless . “ The feedback we get from our customers all up and down the chemical chain inform us of our destination and targets , ” he says . “ They can be part of the process by continuing that dialog on what ’s working , what ’s not work , what they would like to see . ”
For more information and to register for SAF Orlando 2021 visithttps://safnow.org/events-education/annual-convention/.
For more information : SAFsafnow.org
